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Office Hours

Same-Day Response

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Our Location

Maryland, Delaware, Pennsylvania, Virginia

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Call Us Now

443-917-3907

About JR Purple Referrals

About JR Purple Referrals

How Our Story Started

Why we do this is personal. Our own family was once handed a cold list of phone numbers by a facility and told 'good luck.' We know exactly how overwhelming, frightening, and confusing it feels to navigate massive senior care transitions completely in the dark. We founded JR Purple Referrals to ensure no other family across Delmarva has to walk that path alone.

RN-Led Clinical Insight

Unlike traditional referral agents who rely on marketing brochures, Ray Alarcón brings years of professional Registered Nurse (RN) background directly to your family's side. We conduct deep clinical and social assessments before you tour, ensuring your loved one is only matched with communities capable of supporting their medical and memory care levels.

Proven Authority in Care

We are active innovators in the regional senior care landscape. In addition to being the published authors of "Ageless Living"—a comprehensive framework for vibrant aging—we are actively developing Ageless Adela, a premier 15-bed luxury boutique memory care home right in North East, MD.

Compassionate Guidance, 100% Free To Families

Whether you are a stressed family caregiver navigating a new dementia diagnosis, or a hospital discharge planner needing a fast-turnaround residential placement transition, we are here to handle the logistics. Let our clinical background give you absolute clarity.

Frequently Asked Questions

Find quick answers to common questions about senior care options, costs, and our RN-led placement process.

What does a senior placement agency do?

We help families navigate the complex process of finding the right senior living option, such as assisted living, memory care, or independent living. We handle everything from clinical assessments and community vetting to scheduling tours, saving you time and stress.

How much do your placement services cost?

Our services are 100% free to families. We are compensated through referral fees paid by the senior living communities. Our recommendations remain completely objective and focused solely on finding the safest, best-fitting environment for your loved one.

What makes your agency different from other option

We are RN-led, meaning your family benefits from real clinical expertise. Instead of just handing you a generic list of phone numbers, we conduct deep medical and social needs assessments to match your loved one with communities that can actually support their care level.

What areas do you serve?

We serve the entire Delmarva region, with a primary focus on Harford and Cecil counties in Maryland, and New Castle County in Delaware, PA and Virginia. We have personally toured and vetted the premier assisted living and memory care communities across these local neighborhoods.

Can you help with urgent hospital or rehab discharges?

Yes. We specialize in fast-turnaround transitions. If a hospital social worker or case manager informs you that your family member cannot safely return home, we provide a same-day response to coordinate safe, immediate residential placement options.

When is the right time to contact you?

It is best to reach out before a crisis happens. Contacting us during the early stages of a dementia diagnosis or when you first notice safety concerns at home gives your family more time to tour and make a calm, confident decision.

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